A concrete example of designing from discovery through GA launch — within a framework you can apply to your next new project. Context Atrium was founded with a vision to be “a tech-enabled law firm”. But this value proposition wasn’t making Atrium standout strong enough against Big Law. The technical efficiencies that could make our legal team and clients happier and more productive weren’t making a critical enough impact for the business.

Being the only product designer is a unique situation. Ideally, design teams of one should be temporary, never the end state for an organization. …

Yes, iterative design is possible. Here’s how to get your engineers and product managers on board. — This is a framework I recommend to any UX designer seeking to impart a dedicated user experience focus to the members of their agile development team. I have used it to build and launch new features within quick timelines when co-developing new products for enterprise clients. …

Last November, I decided to transition out of freelance user experience design. During my job hunt, I found myself needing to answer the same questions again and again. I collected my favorite questions and wrote thoughtful and exhaustive answers, creating a list of frequently asked questions. They served me in…

4 ways to jump right into collecting All The Insights. — User testing and usability studies are as important on day one as they are when you have millions of users. When your internal resources are virtually non-existent, you still have a few great ways to understand your target audience and start testing how they’ll relate to your young idea.

Using UX to evaluate whether a new project is founded on a good idea. — Tons of ideas (of varying quality!) find a home in today’s tech landscape. Everyone wants their’s to succeed, but most pursue development quite blindly. …

A simple list of what to include for every project. —

This is the story of how I redirected my career path. Having lived through it, I can say this (often uncomfortable) series of transitions has led me to the most gratifying stage of my professional life. …

Mobile-specific guidelines to ensure a successful first time user experience and to secure adoption — The most important moment in a user’s lifecycle is their first-time user experience. To ensure new users have a great FTUE, UX designers most important focus is onboarding. Until your app becomes a household name, and even after, onboarding is the most crucial component of amazing user retention.