A concrete example of designing from discovery through GA launch — within a framework you can apply to your next new project. Context Atrium was founded with a vision to be “a tech-enabled law firm”. But this value proposition wasn’t making Atrium standout strong enough against Big Law. The technical efficiencies that could make our legal team and clients happier and more productive weren’t making a critical enough impact for the business.

Being the only product designer is a unique situation. Ideally, design teams of one should be temporary, never the end state for an organization. …

Yes, iterative design is possible. Here’s how to get your engineers and product managers on board. — This is a framework I recommend to any UX designer seeking to impart a dedicated user experience focus to the members of their agile development team. I have used it to build and launch new features within quick timelines when co-developing new products for enterprise clients. …

Last November, I decided to transition out of freelance user experience design. During my job hunt, I found myself needing to answer the same questions again and again. I collected my favorite questions and wrote thoughtful and exhaustive answers, creating a list of frequently asked questions. They served me in…

4 ways to jump right into collecting All The Insights. — User testing and usability studies are as important on day one as they are when you have millions of users. When your internal resources are virtually non-existent, you still have a few great ways to understand your target audience and start testing how they’ll relate to your young idea.